Finland News and Magazines list - Most Popular Top 10 Magazine in Finland
In the heart of Scandinavia, Finland stands as a beacon of innovation, nature, and cultural depth. Known for its saunas, midnight sun, and world-leading education system, this Nordic gem also boasts a vibrant publishing landscape. Finnish magazines, or aikakauslehdet, have long been a staple in homes across the country, offering everything from practical advice to escapist entertainment. With a history dating back to 1782—when the first Swedish-language women's magazine Om Konsten at rätt behaga hit the stands—the industry has evolved into a diverse ecosystem of over 3,800 titles as of recent counts. Today, in 2025, Finnish magazines continue to thrive amid digital shifts, blending print charm with online accessibility to reach millions.
- If you're searching for "Finnish magazines list," "popular magazines in Finland," or "best Finland lifestyle magazines," this comprehensive guide is your go-to resource. We'll explore the industry's overview, top titles by category, and emerging trends. Whether you're a local subscriber, an expat, or a curious traveler, discovering these publications reveals the soul of Finland: resilient, forward-thinking, and deeply connected to its readers. From the family-friendly comics that unite generations to cutting-edge business insights, Finnish magazines reflect a society that values quality over quantity.
This article dives deep into the world of Finnish periodicals, highlighting key players, readership stats, and why they matter in 2025. Let's turn the page.
A Brief History and Current State of the Finnish Magazine Industry
Finland's magazine scene is a testament to its egalitarian spirit. In the 1980s, the country published around 1,200 titles, surging to 4,275 by 1985 as literacy rates soared and leisure time grew. The 1990s saw circulation peak at 6.2 million copies annually, fueled by economic stability and a love for print. By 2008, with 3,300 magazines in circulation—half focused on trade and business—the total print run hit 13.8 million.
Fast-forward to 2025: The industry employs about 22,000 people and generates €4.6 billion in turnover, accounting for 18% of the press market. Despite digital disruption, print remains strong, with 469 titles under the Finnish Periodical Publishers’ Association (Aikakausmedia): 199 consumer, 257 business/trade, and 13 customer magazines. Readership is robust—over 250 million copies sold yearly in 2015, with subscriptions dominating 95% of sales.
Key players include Sanoma Media Finland (publisher of hits like ET-lehti and Aku Ankka), Alma Media (home to Talouselämä), and A-Lehdet (behind Urheilulehti). Customer magazines from retail giants like S-Group's Yhteishyvä (2.1 million readers) and K-Group's Pirkka (1.7 million) lead in reach, blending shopping tips with lifestyle content. Digital growth is evident: Me Naiset boasts 818,000 weekly online users.
In 2025, sustainability and personalization drive trends. Magazines like This is FINLAND (published by the Ministry for Foreign Affairs) highlight eco-innovations and cultural exports, reaching global audiences. With VAT on subscriptions at 10% (vs. 24% for singles), accessibility persists. The National Readership Survey (NRS) tracks engagement, showing magazines foster trust—essential in a media landscape where 76% of Finns read print weekly.
Why does this matter for "Finnish magazines list" seekers? These publications aren't just reads; they're cultural mirrors, informing everything from saunacraft to startup savvy. As we explore categories, you'll see how they cater to Finland's 5.5 million residents, emphasizing quality, brevity, and hygge-like coziness.
Top General and Family Magazines in Finland
Family magazines form the industry's backbone, uniting households with relatable stories and practical advice. In a nation where family time is sacred—think mökkielämä (cabin life)—these titles emphasize balance, parenting, and everyday joys.
Leading the pack is Yhteishyvä, S-Group's free monthly tabloid with 2.1 million readers, offering recipes, wellness tips, and seasonal guides. Distributed via supermarkets, it's a staple for budget-savvy families. Close behind, Pirkka (1.7 million readers) from K-Group mirrors this model, focusing on sustainable living and home hacks.
Sanoma's Me Naiset (We Women), with over 1 million readers, targets urban women with fashion, relationships, and career insights—edgy yet empowering. Founded in 1952, it evolved from homemaking to modern feminism, boasting the highest digital reach at 818,000 weekly users.
For all-ages appeal, ET-lehti (ET Magazine) reigns as Finland's largest general interest title, with 187,849 copies and 723,000 readers among seniors and families. Launched in 1946, it covers health, finance, and nostalgia, proving intergenerational bonding works.
Other notables:
- Meidän Perhe (Our Family): A weekly for parents of 2-12-year-olds, launched in 2003 by Sanoma, emphasizing tolerant family dynamics. Over 500,000 families subscribe for child-rearing tips.
- Vauva (Baby): Sanoma's parenting bible for new moms, with 20,000+ subscribers and vauva.fi as a top site.
- Suomen Kuvalehti: A weekly news digest since 1916, blending family features with current events.
These magazines foster community, with 76% of readers citing them as "trustworthy companions." In 2025, digital editions via apps like Magzter enhance accessibility, making family bonding just a swipe away.
Yhteishyvä
- Publisher: S-Group
- Readership (2024): 2.1 million
- Focus: Lifestyle & Shopping
Pirkka
- Publisher: K-Group
- Readership (2024): 1.7 million
- Focus: Home & Sustainability
- Publisher: Sanoma
- Readership (2024): 1+ million
- Focus: Women's Empowerment
- Publisher: Sanoma
- Readership (2024): 723,000
- Focus: General Interest
- Publisher: Sanoma
- Readership (2024): 500,000+
- Focus: families Parenting
News and Current Affairs Magazines: Staying Informed in the Nordic Way
Finnish news magazines prioritize depth over sensationalism, reflecting a society ranked tops in press freedom. With roots in the 19th-century enlightenment, they cover politics, society, and global ties—crucial for a nation bridging East and West.
Suomen Kuvalehti, Otava's weekly since 1916, leads with 100,000+ subscribers, offering investigative pieces on policy and culture. It's the go-to for balanced reporting, often cited in NRS surveys.
For English-speakers, Helsinki Times (since 2007) delivers weekly insights on Finnish news, partnering with Helsingin Sanomat for translations. With 50,000+ monthly readers, it covers expat life, politics, and events like the 2025 NATO summits.
Other essentials:
- Seiska: A tabloid-style weekly with 500,000 readers, mixing celeb gossip and hard news—Finland's answer to People.
- Apua: Otava's bi-weekly family-news hybrid, founded 1933, reaching 200,000 with light-hearted current events.
- Daily Finland: Rovaniemi-based online mag (free print edition), focusing on Lapland news and global angles.
In 2025, amid EU green deals, these titles amplify Finland's voice on climate and tech. Readership hovers at 745,000 for top news mags, per 2018 stats—up slightly post-pandemic.
Lifestyle and Fashion Magazines: Embracing Nordic Chic
Finland's fashion scene—minimalist, sustainable, and nature-inspired—shines in its lifestyle mags. With a focus on lagom (just enough), these titles blend style with substance.
Gloria, Sanoma's bi-monthly, is the biggest fashion bible, with stunning editorials and beauty tips for optimistic living. Edited by Kristiina Raitala, it reaches 300,000, emphasizing "sunny side" vibes.
Trendi, another Sanoma gem, targets trendsetters with bold visuals and interviews—Mari Karsikas at the helm. Anna, edited by Emma Koivula, offers relatable women's content, from career to wellness.
Interior lovers adore Glorian Koti (Venla Kujakallio, editor), showcasing Scandi design, and Deko for luxe homes. Kodin Kuvalehti reaches nationwide women with authentic stories.
In 2025, sustainability rules: Features on circular fashion and wood-based textiles align with Finland's eco-ethos. A 2017 survey showed 76% of fashion-interested readers favoring these for inspiration.
Gloria
- Editor-in-Chief: Kristiina Raitala
- Key Themes: Fashion & Optimism
- Readership: 300,000+
Trendi
- Editor-in-Chief: Mari Karsikas
- Key Themes: Trends & Culture
- Readership: 200,000+
Anna
- Editor-in-Chief: Emma Koivula
- Key Themes: Women’s Life
- Readership: 250,000+
Glorian Koti
- Editor-in-Chief: Venla Kujakallio
- Key Themes: Interiors
- Readership: 150,000+
Business and Economy Magazines: Fueling Finland's Innovation Engine
As Europe's startup hub, Finland's business mags dissect economy, tech, and entrepreneurship. Alma Media dominates here.
Talouselämä (Economic Life), weekly since 1909, has 80,000 readers analyzing markets and policies. Kauppalehti, Alma's daily-ish, rivals FT with 100,000 subscribers.
Arvopaperi (monthly investments) and Markkinointi & Mainonta (marketing) cater to pros. Forum, for executives, blends strategy and interviews.
In 2025, with FDI at €83.5 billion, these mags spotlight AI and bioeconomy. Reddit users praise Talouselämä as "decent" for local FT vibes.
Science, Technology, and Innovation Magazines: Pioneering the Future
Finland's tech prowess—home to Nokia and 5G leaders—shines in these forward-looking titles.
Tekniikka & Talous (Technology & Economy), Alma's bi-weekly, reaches 546,800 with innovation news. Tivi, monthly IT focus, covers cybersecurity and startups.
Science Illustrated (Finnish edition) demystifies discoveries, while Apaja explores video games. This is FINLAND Magazine (2025-26 issue) spotlights XR and saunas.
With R&D at 3% GDP, these mags inspire—Aalto University Magazine bridges academia and industry.
Health and Wellness Magazines: Nurturing Body and Mind
In happiness-ranked Finland, wellness mags promote sisu (resilience) and nature therapy.
Kunto Plus and Voi Hyvin top charts, with 76% reader interest in health. Kauneus & Terveys (Beauty & Health), edited by Sari Hannikainen, blends tips.
Luonto (Nature), from the Nature Protection Association, ties wellness to outdoors. In 2025, XR for vegetarian appeal gains traction.
Sports Magazines: Celebrating Athletic Spirit
Ice hockey and football fever fuels these.
Urheilulehti, since 1898 (world's second-oldest sports mag), covers all with 100,000 readers. Jääkiekkolehti (Ice Hockey, 8,447 copies) and Goal (football, 8,000) from Egmont.
Veikkaaja boosts sales via fan campaigns.
Travel and Leisure Magazines: Escaping to Lakeland
Explore 188,000 lakes via Matka (Gloria’s travel arm) and This is FINLAND (2024-25 on fashion and saunas). Finland Magazine curates Nordic adventures.
Travel + Leisure praises Levi for auroras.
Cultural and Literary Magazines: Words That Bind
Kiiltomato.net reviews indie lit; Books from Finland exports voices like Tove Jansson. Voima tackles activism.
Children's Magazines: Sparking Young Imaginations
Aku Ankka (Donald Duck), since 1951, tops with 723,000 readers—Finland's most-subscribed. Koululainen (monthly since 1944) engages 3-12s. Kevätpörriäinen features kid-created content.
COVID boosted reading; comics lead.
The Digital Shift and Future of Finnish Magazines in 2025
Hybrid models prevail: 29 launches in 2009 signal resilience. Apps like Readly offer unlimited access. Challenges? Declining print (274 newspapers in 2022), but revenues hold at €772 million forecast.
Sustainability: Eco-inks, digital-first. Global reach via This is FINLAND.
Why Finnish Magazines Captivate the World
From Yhteishyvä's hearthside wisdom to Tekniikka & Talous's futuristic gaze, Finnish magazines embody sisu—endurance with elegance. This "Finnish magazines list" showcases a €4.6 billion industry that's intimate yet influential, print-rooted yet digitally nimble.
In 2025, as Finland eyes carbon neutrality, these pages inspire. Subscribe, browse, or gift one—immerse in the land of a thousand lakes through words. What's your first pick? Share in the comments; the conversation continues.