List of OTT Platforms in United State

Amazon Prime Video stands out as one of the leading OTT platforms in the United States in 2025, boasting an impressive 22% market share in the subscription video-on-demand (SVOD) sector, narrowly edging out competitors like Netflix. Bundled with Amazon Prime membership, which has over 180 million users in the US alone, Prime Video offers seamless access to a vast library of movies, TV shows, and exclusive originals without additional cost for members. Popular Amazon Originals such as The Boys, Reacher, The Marvelous Mrs. Maisel, and The Lord of the Rings: The Rings of Power have garnered critical acclaim and massive viewership, contributing to its dominance in the streaming landscape.

What makes Amazon Prime Video particularly popular is its incredible value proposition, combining high-quality entertainment with perks like live sports streaming (including Thursday Night Football), offline downloads, and add-on channels. Features like X-Ray for behind-the-scenes info and AI-powered recommendations enhance the user experience, while the introduction of ad-supported tiers has broadened accessibility. As cord-cutting continues to rise, Amazon Prime Video remains a top choice for millions seeking affordable, diverse, and premium content in the competitive US OTT market.

Disney+ continues to solidify its position as a premier OTT platform in the United States in 2025, with approximately 59 million domestic subscribers and over 131 million globally, making it a family entertainment powerhouse in the competitive streaming market. Launched in 2019, Disney+ offers an unparalleled library of content from Disney, Pixar, Marvel, Star Wars, National Geographic, and integrated Hulu offerings, featuring timeless classics, blockbuster franchises, and exclusive originals that appeal to all ages.

The popularity of Disney+ stems from its value-packed bundles (including Hulu and ESPN+ for live sports), high-quality 4K streaming, offline downloads, and ad-supported tiers that make premium content more accessible. Standout 2025 releases like new Marvel series, Star Wars projects, and family hits such as Percy Jackson and the Olympians Season 2 drive subscriber growth, while features like GroupWatch and personalized profiles enhance the viewing experience. As cord-cutting accelerates, Disney+ remains a top choice for households seeking magical, diverse, and immersive entertainment in the evolving US OTT landscape.

Hulu remains a powerhouse OTT platform in the United States in 2025, boasting approximately 53-55 million paid subscribers and holding a significant share in the competitive SVOD market, often ranking among the top services for current TV and original content. Owned by Disney, Hulu excels with its unique blend of next-day episodes from major networks (ABC, FOX, NBC), a robust library of movies and shows, and acclaimed Hulu Originals like The Handmaid’s Tale, Only Murders in the Building, The Bear, and newer hits driving viewer engagement.

The enduring popularity of Hulu comes from its affordable ad-supported and ad-free tiers, seamless integration with Disney+ bundles (including ESPN+ for live sports via Hulu + Live TV), offline downloads, and personalized recommendations that keep users hooked. Features like Hulu + Live TV, with over 4 million subscribers, offer a cable-like experience without contracts, while exclusive originals and timely broadcast content make it ideal for cord-cutters seeking fresh episodes and binge-worthy series in the dynamic US OTT landscape.

Max (formerly HBO Max) stands as a premium OTT platform in the United States in 2025, with approximately 55-60 million domestic subscribers and over 100 million globally, securing a strong position in the competitive SVOD market thanks to its unmatched library of high-quality content. Rebranded from HBO Max in 2023, Max combines iconic HBO programming with extensive Warner Bros., Discovery, DC Universe, and Cartoon Network titles, featuring critically acclaimed originals like House of the Dragon, The Last of Us, Succession, Dune: Prophecy, and reality hits from Discovery that appeal to a wide audience.

The appeal of Max lies in its focus on prestige television and blockbuster movies, supported by ad-supported tiers for broader accessibility, 4K HDR streaming, offline downloads, and personalized profiles. With live sports add-ons via Bleacher Report and integrations like CNN news, Max offers a comprehensive entertainment experience that drives loyalty among viewers seeking award-winning storytelling and diverse genres. In the evolving US OTT landscape, Max continues to thrive as a top choice for premium, binge-worthy content amid rising cord-cutting trends.

Netflix remains the pioneering leader among OTT platforms in the United States in 2025, with over 81 million domestic subscribers and holding approximately 21% market share in the highly competitive SVOD sector, making it one of the most subscribed streaming services worldwide with 301.6 million global paid memberships. As the original disruptor that shifted from DVD rentals to on-demand streaming in 2007, Netflix continues to dominate with its massive library of licensed content and groundbreaking originals, including global phenomena like Stranger Things, Wednesday, Squid Game, and highly anticipated 2025 releases that keep viewers engaged across genres.

The enduring popularity of Netflix is driven by its innovative features such as personalized AI recommendations, 4K HDR streaming, offline downloads, ad-supported tiers for affordability, and expansions into live events like sports and gaming. With strong user retention, crackdowns on password sharing boosting paid accounts, and a focus on diverse international content, Netflix appeals to a broad demographic in the cord-cutting era. As the US OTT market evolves, Netflix solidifies its position as the go-to platform for binge-worthy entertainment and cultural hits.

Peacock has established itself as a dynamic OTT platform in the United States in 2025, maintaining a steady base of 41 million paid subscribers and capturing a loyal audience with its diverse mix of NBC classics, Universal movies, and exclusive content from NBCUniversal. Launched in 2020, Peacock stands out with iconic library titles like The Office (all seasons available for binge-watching), Yellowstone, Parks and Recreation, and Saturday Night Live, alongside Peacock Originals such as Poker Face, The Traitors, Ted, and thrilling new releases like The Day of the Jackal that keep viewers coming back.

The popularity of Peacock surges from its strong live sports offerings—including NFL games, Premier League soccer, NBA exclusives, WWE, and major events like the Olympics—combined with affordable ad-supported and ad-free tiers, offline downloads, and next-day access to current NBC and Bravo shows. Features like personalized channels, 4K streaming on select titles, and bundles make it a versatile choice for sports fans and entertainment seekers alike. In the competitive US OTT market, Peacock continues to grow as a go-to platform for premium live events, reality hits like Love Island USA, and timeless comedies amid ongoing cord-cutting trends.

Vimeo OTT (formerly known as VHX) is a specialized OTT platform in the United States and globally in 2025, empowering independent creators, filmmakers, and brands to launch their own branded subscription video-on-demand (SVOD) services with full control over content and monetization. Acquired by Vimeo in 2016, Vimeo OTT provides white-label solutions for building custom streaming channels and apps on devices like Roku, Apple TV, Android TV, Fire TV, and smart TVs, supporting niche content such as fitness classes, educational videos, indie films, and premium specials from creators worldwide.

The appeal of Vimeo OTT lies in its creator-focused tools, including flexible monetization options like subscriptions, transactional VOD (TVOD), ad-supported models, live streaming integration, detailed analytics, and branded apps without needing technical expertise. With features like offline downloads, real-time viewership insights, and support for high-quality streaming, it enables direct-to-consumer distribution, helping content owners retain audience data and maximize revenue in the competitive US OTT market. Ideal for niche communities and professional broadcasters seeking independence from major platforms, Vimeo OTT continues to thrive as a go-to solution for personalized, premium streaming experiences.

Brightcove OTT stands out as a leading enterprise-level OTT platform in the United States and globally in 2025, providing media companies, broadcasters, sports leagues, and brands with a robust, scalable solution to launch and manage direct-to-consumer streaming services. Enhanced in February 2025 through a deep integration with Applicaster's no-code SaaS platform, Brightcove OTT offers rapid deployment, customizable branded apps across mobile, web, and connected TVs, and optimized streaming with features like universal playback, DRM content security, and advanced analytics for audience engagement and quality of experience (QoE).

The popularity of Brightcove OTT stems from its cost-effective pricing—now with a 40% lower entry point—flexible monetization options including SVOD, AVOD, and TVOD, efficient stream delivery for reduced operational costs, and a 'grow with you' approach that supports businesses of all sizes without infrastructure overhauls. With tools for in-app purchases, personalized recommendations, and seamless integrations via the Brightcove Marketplace, it empowers content owners to maximize revenue, reduce churn, and deliver premium viewing experiences in the competitive US OTT market.

ESPN+ remains a leading sports-focused OTT platform in the United States in 2025, with approximately 25-26 million subscribers based on the latest available data, making it an essential service for live sports enthusiasts in the competitive streaming market. Launched in 2018 and now integrated as the "ESPN Select" tier within Disney's broader ESPN direct-to-consumer offerings, ESPN+ delivers thousands of live events annually, including exclusive UFC fights, NHL games, college sports, international soccer (like La Liga and Bundesliga), PGA golf, tennis Grand Slams, and Top Rank boxing, alongside a vast library of originals like 30 for 30 documentaries and on-demand replays.

The popularity of ESPN+ is boosted by its affordable pricing, seamless bundling with Disney+ and Hulu (often in the popular Trio bundle), features like offline downloads, multiview for multiple games, personalized recommendations, and high-quality streaming. As part of Disney's evolving ecosystem—with enhancements like Catch Up to Live highlights and fantasy integration—ESPN+ appeals to cord-cutters and sports fans seeking comprehensive coverage without traditional cable. In the dynamic US OTT landscape, it continues to drive engagement through premium live events and exclusive content amid growing demand for sports streaming.

IBM Cloud Video OTT Platform, now part of IBM Video Streaming under IBM Watson Media in 2025, serves as a robust enterprise-grade OTT platform in the United States and globally, enabling media companies, broadcasters, and brands to build and manage scalable direct-to-consumer video services with advanced cloud infrastructure. Powered by IBM's reliable technology, it supports live streaming, video-on-demand (VOD), white-label apps, SDKs/APIs for custom experiences, multi-CDN delivery for optimal quality, and AI-enhanced features like Watson-driven automatic closed captions and content enrichment for superior accessibility and discoverability.

The strength of IBM Cloud Video OTT lies in its secure, scalable solutions tailored for large-scale deployments, including flexible monetization through SVOD, AVOD, and TVOD models, detailed analytics for subscriber insights, and seamless integration for branded multiscreen experiences across devices. Ideal for businesses with substantial budgets seeking privacy-focused, high-performance streaming without congestion, it empowers content owners to maximize revenue and engagement in the competitive US OTT market while leveraging IBM's cloud expertise for reliable global reach.

Kaltura OTT Platform, part of the acclaimed Kaltura Cloud TV solution in 2025, empowers media companies, broadcasters, telecom operators, and content owners in the United States and globally to launch and manage fully customizable direct-to-consumer streaming services with enterprise-grade reliability. Known for its comprehensive end-to-end capabilities, Kaltura OTT combines a powerful backend with personalized front-end experiences, supporting linear channels, VOD, live events, and third-party content aggregation across mobile, web, connected TVs, and set-top boxes.

The appeal of Kaltura OTT lies in its flexible monetization models—including SVOD, AVOD, TVOD, and hybrid options—advanced AI-powered personalization, robust analytics for viewer insights, multi-DRM security, and seamless integrations via hundreds of APIs and the new Cloud TV Marketplace. With carrier-grade scalability (99.995% SLA), rapid deployment, and features like content recommendations, targeted advertising, and offline support, it enables businesses to maximize revenue, reduce churn, and deliver broadcast-quality experiences in the competitive US OTT market.

Wowza OTT Platform is a leading enterprise-grade OTT streaming solution in the United States and globally in 2025, trusted by broadcasters, media companies, sports leagues, and businesses to deliver reliable, scalable live and on-demand video experiences. Powered by Wowza Streaming Engine and Wowza Streaming Cloud, it offers fully managed cloud-based infrastructure, hybrid deployments, ultra-low latency streaming, 4K delivery, adaptive bitrate transcoding, and advanced features like AI captioning, live-to-VOD conversion, and multi-CDN support for reaching audiences on any device.

The popularity of Wowza OTT stems from its robust security (DRM, token authentication), comprehensive APIs for custom integrations, detailed analytics, and monetization flexibility through AVOD, SVOD, and TVOD models, making it ideal for premium content distribution, live events, and branded apps. With proven reliability processing millions of streaming hours monthly and low-code tools for rapid deployment, Wowza empowers content owners to build high-performance OTT services that reduce costs and enhance viewer engagement in the competitive US OTT market.

Pluto TV has solidified its position as a leading free ad-supported streaming television (FAST) OTT platform in the United States in 2025, boasting over 250 live channels and thousands of on-demand titles, making it a go-to choice for cord-cutters seeking diverse entertainment without subscription fees. Owned by Paramount, Pluto TV emulates the traditional cable experience with curated linear channels spanning movies, TV shows, news, sports highlights, comedy, true crime, anime, and niche categories like wrestling and cooking, with recent additions including Wrestling Central, Universal Movies, and themed pop-ups for holidays and cultural events.

The immense popularity of Pluto TV stems from its completely free access—supported by ads—combined with seamless availability on smart TVs, mobile devices, web browsers, and streaming players, offering passive viewing like flipping through cable channels alongside on-demand options. With partnerships from over 425 media companies and features like regional content, Spanish-language channels, and live events streaming, it appeals to a broad audience looking for cost-effective alternatives in the evolving US OTT market amid rising subscription fatigue.